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B2B lead generation services

Four channels and one founder service, each with a clear job in your pipeline. Most clients start with one or two. We recommend which after a free pipeline audit, not before.

Book a free pipeline audit Which channel first?

Four channels, each with a different job

Search captures demand that exists. LinkedIn creates it. SEO and GEO make you easy to find and trust. Underneath all four sits the tracking that tells you which leads were real.

Google Ads for B2B

Capture buyers who are already searching.

Keywords grouped by buying intent, strict negative lists, and offline conversion import, so Google bids for deals instead of form fills.

Explore Google Ads for B2B

LinkedIn Ads

Reach decision-makers before they search.

Targeting by job function, seniority and company. Lead gen forms or landing pages, chosen by which one produces qualified pipeline in your market, not the lowest cost per lead.

Explore LinkedIn Ads

B2B SEO

Build inbound that compounds.

Pages buyers use to decide: comparisons, alternatives, use cases and pricing explainers, written from your sales team’s real questions instead of generic keyword lists.

Explore B2B SEO

GEO: AI search visibility

Get named when buyers ask ChatGPT, Gemini or Perplexity.

Clear positioning, proof that can be cited, and pages that answer buyer questions directly, so AI tools understand what you do. We test the answers before and after, and report what changed.

Explore GEO services

Underneath every channel

Conversion tracking, CRM handoff and lead qualification set up properly from day one. If the data is wrong, every decision after it is wrong too.

Personal branding for founders and business owners

B2B buyers check the person before they trust the company. We build a visible, credible presence for founders, so your name starts selling before the first call.

  • LinkedIn presence

    Profile positioning, a weekly posting plan written in your voice, and engagement that reaches the buyers you want.

  • Publications and guest articles

    Bylined articles and expert comments pitched to industry publications. Editors decide what runs; we make your pitch worth running.

  • Founder blog

    Long-form articles on your own website that answer real buyer questions and build search visibility under your name.

  • Mentions, podcasts and PR

    Podcast guest spots, expert quotes and community mentions that give buyers, Google and AI tools more places to find and verify you.

It also strengthens GEO: AI tools lean heavily on what credible third-party sources say about a person or a company.

Ask about founder branding Explore personal branding

Which channel should you start with?

A rough guide. The audit replaces it with a plan built on your numbers.

  • Buyers already search Google for what you sell, and you need enquiries this quarter.

    Start with Google Ads

  • Your buyers are a known set of job titles in a known set of companies, and they don’t search for you yet.

    Start with LinkedIn Ads

  • You can wait six months or more, and your sales cycle is long enough for research-led buying.

    Add B2B SEO

  • Buyers in your category ask ChatGPT, Gemini or Perplexity for shortlists before they talk to anyone.

    Add GEO

  • Deals are large, trust-led, and buyers want to know who is behind the company.

    Add founder branding

How it works

The same four steps for every new account, in this order.

  1. Pipeline audit

    We review your ad accounts, tracking and recent leads, and speak to whoever handles sales. You get a written list of what is leaking, whether or not you hire us.

  2. Fix the foundations

    Tracking, CRM handoff and qualification rules come before any new spend.

  3. Launch and filter

    Campaigns and pages built to attract the right buyers and turn the wrong ones away early.

  4. Optimise to pipeline

    Monthly decisions based on qualified leads and meetings, reported on one page you will actually read.

Questions about working with us

Do we have to sign up for every service?

No. Most clients start with one or two channels. We add another only when the first is producing qualified leads and the data says the next one is worth it.

How do you price your services?

A monthly management fee based on the channels and the work involved, agreed after the audit. Ad spend is separate and paid by you directly to Google or LinkedIn, so you always see exactly what was spent.

Is there a minimum contract?

We ask for three months to start, because B2B lead quality needs that long to judge fairly. After that it’s month to month.

Who owns the ad accounts and the website content?

You do. Accounts are set up in your name and we work in them with access you can remove at any time. Everything we write for you is yours.

Not sure where to start?

Book a free pipeline audit. We look at your current channels, tracking and recent leads, and tell you which channel to fix or start first.

Book a free pipeline audit