Generative engine optimization
Get named when buyers ask AI tools who to shortlist
More B2B buyers ask ChatGPT, Gemini, Perplexity and Google’s AI answers for recommendations before they talk to a supplier. GEO makes your company easy for those tools to understand, trust and mention.
Sound familiar?
Competitors get named, you don’t
Ask an AI tool for the best options in your category and it lists your competitors, or describes your company wrongly.
Prospects arrive already decided
Sales hears “we looked at a few options” and realises the shortlist was made before anyone visited your website.
Your website is vague
Your pages say what you do in marketing language that people, and AI tools, can’t turn into a clear answer.
What’s included
GEO builds on good SEO. It adds the clarity, proof and third-party presence that AI tools rely on.
AI visibility baseline
We test the questions your buyers ask across ChatGPT, Gemini, Perplexity and Google’s AI answers, and record who gets named, how you’re described and which sources are cited.
Clear positioning on your site
Plain statements of what you do, who for, where and at what level, written so a person or a machine can repeat them accurately.
Answer-first pages
Pages that answer buyer questions directly at the top, then support the answer with detail, examples and data.
Citable proof
Case results, methods, numbers and credentials published in a form other sites and AI tools can quote.
Third-party presence
Listings, directories, reviews, industry articles and mentions on the sources AI tools already cite in your category.
Structured data and technical access
Schema markup and crawl settings checked, so search engines and AI crawlers can read your key pages.
How we run GEO
Test the answers
A fixed set of buyer prompts, run across the main AI tools, so we have a baseline to measure against.
Fix the source
Your own site first: positioning, key pages, proof and structured data.
Earn mentions elsewhere
Work on the third-party sources AI tools cite for your category, from directories to industry publications.
Re-test monthly
The same prompts each month, with changes tracked and the next priorities set from what moved.
What your monthly report leads with
AI answers vary from one session to the next, so we track trends over a fixed set of prompts rather than single screenshots.
| Instead of leading with | We lead with |
|---|---|
| One-off answer screenshots | Share of tested prompts where you’re named |
| Number of pages optimised | Accuracy of how AI tools describe you |
| Total AI referral sessions | Enquiries from AI tools and branded search |
| “AI readiness” scores | Sources cited for your category, and whether you’re on them |
Is GEO right for you?
Nobody can guarantee what an AI tool will say. Anyone who does is guessing. What we can do is make you the clearest, best-supported answer available.
A good fit if
- Buyers in your category research suppliers before contacting them.
- You have real proof to publish: results, methods, clients you can describe.
- Your website already gets some organic traffic, or you’re investing in SEO.
- You want to be on the shortlist before buyers reach your sales team.
Probably not a fit if
- You want guaranteed placement in ChatGPT answers. Nobody can honestly promise that.
- Your site has no clear positioning yet. That comes first, and we can help with it.
- You need leads this month. GEO works over quarters, not weeks.
Questions about GEO
What is generative engine optimization?
GEO is the work of making your business easy for AI tools like ChatGPT, Gemini, Perplexity and Google’s AI Overviews to understand, trust and recommend. It covers your own website and the other sources those tools read about you.
Is GEO different from SEO?
It builds on SEO. SEO helps you rank in search results; GEO helps you get mentioned and described correctly in AI-generated answers. Many of the same things help both: clear pages, real expertise and mentions on trusted sites.
Can you guarantee ChatGPT will recommend us?
No, and you should be wary of anyone who does. AI answers change between sessions and models. We measure your visibility across a fixed set of prompts and work to improve it month by month.
How do you measure GEO results?
The share of tested prompts where you’re named, how accurately you’re described, which sources are cited, referral traffic from AI tools, and enquiries where buyers say they found you through AI search.
How long does GEO take?
Changes to your own site can show up within weeks for tools that search the web live. Changing what tools say from their training data, and earning third-party mentions, takes several months.
Works well with
AI tools lean on what ranks and on what credible people say. These feed both.
Find out what AI tools say about you today
Book a free pipeline audit. We test the questions your buyers ask in the main AI tools and show you where you stand against competitors.
- Emailcontact@marketingninza.com
- Phone+91 70294 41319
- OfficeLaxminarayan Apartment, Kolkata 700093