B2B consulting and professional services
- 65%increase in qualified discovery calls
- 2.5×increase in sales-ready leads
- 32%reduction in cost per booked meeting
LinkedIn Ads
LinkedIn Ads that reach the people who sign the contract
We run LinkedIn Ads for B2B companies that know exactly who they sell to: the job functions, seniority and company types that make buying decisions. Then we judge every campaign by meetings, not clicks.
Sound familiar?
Targeting that’s too wide
Audience expansion and loose job titles mean your budget reaches interns and consultants instead of heads of department.
Lead form leads that don’t pick up
Lead gen forms make it easy to submit, so you get plenty of leads. Many never answer the follow-up call.
Expensive clicks, no patience
LinkedIn clicks cost more than Google’s, and campaigns get switched off before they’ve had a fair chance to work.
What’s included
LinkedIn is the most precise B2B targeting there is, and one of the easiest platforms to waste money on.
Audience build
Targeting by job function, seniority, company size and industry, or a list of named target accounts. No audience expansion unless it’s tested separately.
Offer and messaging
One offer per audience, written for that role’s problems: a CFO and an IT head buy the same product for different reasons.
Lead form or landing page
We test both and keep the one that produces more qualified pipeline in your market, not the one with the lower cost per lead.
Qualifying questions
Form questions that tell sales who is worth a call, kept short enough that good leads still complete them.
CRM sync and follow-up
Leads go straight to your CRM or inbox the moment they’re submitted, because response time decides most LinkedIn leads.
Retargeting
People who engaged with your ads or visited your site see proof and case material next, so the second touch does the selling.
How we run your LinkedIn Ads
Define the buyer
We agree with your sales team on the roles, company types and signals that make a lead worth a meeting.
Build audiences and offers
Separate audiences per buyer type, each with an offer that answers its own question.
Launch and filter
Campaigns start on modest budgets. We watch lead quality from the first week and cut what attracts the wrong people.
Scale what books meetings
Budget moves to the audiences and formats that produce meetings, measured in your CRM.
What your monthly report leads with
| Instead of leading with | We lead with |
|---|---|
| Impressions and engagement | Leads from your target job functions and seniority |
| Cost per lead | Cost per qualified lead |
| Lead form submissions | Leads who answered and booked a call |
| Follower growth | Pipeline value from LinkedIn Ads in your CRM |
A recent LinkedIn Ads result
A B2B consulting firm needed more discovery calls with decision-makers, not more downloads. We rebuilt targeting around buyer roles, changed the offer to a booked call, and qualified leads before they reached the partners’ calendars.
Client names stay private: the way they win customers is part of their edge. Figures come from campaign and CRM reporting.
Is LinkedIn Ads right for you?
A good fit if
- You can name the job titles and company types you sell to.
- Deals are large enough to justify LinkedIn’s higher cost per click.
- Your buyers don’t search for your category yet, or not often.
- Sales can call new leads back within a day.
Probably not a fit if
- You sell low-priced products to anyone and everyone.
- Your budget is too small to give LinkedIn enough data to learn. We’ll tell you honestly in the audit.
- You need leads this week and can’t give a campaign two to three months.
Questions about LinkedIn Ads
Why is LinkedIn advertising so expensive?
You pay for precision: reaching a specific job title in a specific type of company. Clicks cost more than on Google or Meta, so LinkedIn only makes sense when a single deal is worth many qualified leads.
Lead gen forms or landing pages: which is better?
It depends on the offer and the market. Lead forms usually produce more leads at a lower cost; landing pages often produce fewer but better ones. We test both and keep whichever brings more qualified pipeline.
How long before LinkedIn Ads show results?
Leads usually start in the first few weeks. Give it two to three months to judge lead quality, because B2B sales cycles take time to show which leads were real.
Can you target a list of specific companies?
Yes. We can upload a list of target accounts and run ads only to people at those companies, often combined with job-function filters.
Do you also manage organic LinkedIn posting?
For founders, yes: that’s part of our personal branding service. Company page posting on its own isn’t something we sell separately.
Works well with
LinkedIn Ads reach buyers before they search. These are there when they do.
Find out if LinkedIn Ads can work for your deal size
Book a free pipeline audit. We look at your buyers, your current campaigns and your numbers, and tell you whether LinkedIn is worth the budget.
- Emailcontact@marketingninza.com
- Phone+91 70294 41319
- OfficeLaxminarayan Apartment, Kolkata 700093