Google Ads for B2B
Capture buyers who are already searching.
Keywords grouped by buying intent, strict negative lists, and offline conversion import, so Google bids for deals instead of form fills.
Explore Google Ads for B2BB2B lead generation that books qualified meetings, not just leads
MarketingNinza runs SEO, GEO, Google Ads and LinkedIn Ads for B2B companies. Every channel is judged by one thing: how many of its leads your sales team actually wants to meet.
Most B2B campaigns generate leads. Fewer generate leads worth chasing.
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The cost per lead looks healthy
But sales says most of those leads were never going to buy.
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Every platform claims the credit
Google, LinkedIn and your CRM report three different numbers, so nobody knows what is actually working.
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Traffic grows, enquiries don’t
The blog ranks for questions your buyers never ask before they buy.
B2B lead generation services
Four channels, each with a different job in your pipeline. Most clients start with one or two, not all four.
LinkedIn Ads
Reach decision-makers before they search.
Targeting by job function, seniority and company. Lead gen forms or landing pages, chosen by which one produces qualified pipeline in your market, not the lowest cost per lead.
Explore LinkedIn AdsB2B SEO
Build inbound that compounds.
Pages buyers use to decide: comparisons, alternatives, use cases and pricing explainers, written from your sales team’s real questions instead of generic keyword lists.
Explore B2B SEOGEO: AI search visibility
Get named when buyers ask ChatGPT, Gemini or Perplexity.
Clear positioning, proof that can be cited, and pages that answer buyer questions directly, so AI tools understand what you do. We test the answers before and after, and report what changed.
Explore GEO servicesUnderneath every channel
Conversion tracking, CRM handoff and lead qualification set up properly from day one. If the data is wrong, every decision after it is wrong too.
Personal branding for founders and business owners
B2B buyers check the person before they trust the company. We build a visible, credible presence for founders, so your name starts selling before the first call.
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LinkedIn presence
Profile positioning, a weekly posting plan written in your voice, and engagement that reaches the buyers you want.
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Publications and guest articles
Bylined articles and expert comments pitched to industry publications. Editors decide what runs; we make your pitch worth running.
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Founder blog
Long-form articles on your own website that answer real buyer questions and build search visibility under your name.
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Mentions, podcasts and PR
Podcast guest spots, expert quotes and community mentions that give buyers, Google and AI tools more places to find and verify you.
It also strengthens GEO: AI tools lean heavily on what credible third-party sources say about a person or a company.
What we report first
Leads and clicks still get tracked. They just don’t decide what happens next month.
| Instead of leading with | We lead with |
|---|---|
| Number of leads | Sales-qualified leads |
| Cost per lead | Cost per qualified lead |
| Clicks and click-through rate | Meetings booked |
| Keyword rankings | Enquiries from organic and AI search |
| Platform-reported conversions | Pipeline value in your CRM |
How it works
The same four steps for every new account, in this order.
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Pipeline audit
We review your ad accounts, tracking and recent leads, and speak to whoever handles sales. You get a written list of what is leaking, whether or not you hire us.
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Fix the foundations
Tracking, CRM handoff and qualification rules come before any new spend.
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Launch and filter
Campaigns and pages built to attract the right buyers and turn the wrong ones away early.
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Optimise to pipeline
Monthly decisions based on qualified leads and meetings, reported on one page you will actually read.
Results from recent B2B campaigns
Measured on what reaches sales: qualified leads, enquiries and booked meetings. Figures come from campaign and CRM reporting.
B2B SaaS and technology companies
- 42%reduction in cost per qualified lead
- 2.3×increase in qualified sales leads
- 35%improvement in landing page conversion rate
Industrial and manufacturing businesses
- 58%reduction in cost per qualified enquiry
- 3×increase in high-intent enquiries
- 40%improvement in lead-to-meeting conversion rate
B2B consulting and professional services
- 65%increase in qualified discovery calls
- 2.5×increase in sales-ready leads
- 32%reduction in cost per booked meeting
Why we don’t name our clients
Our clients compete in crowded B2B markets, and the way they win customers is part of their edge. We keep their names private so competitors can’t copy what’s working, and so clients can share their real pipeline numbers with us openly. Your campaigns get the same discretion from day one.
The three people behind every account
Like any good ninja, we keep our names off the website. You’ll meet all three on your first call, and the same three stay on your account after it.
The strategist
Owns the plan and the numbers
- 4+ years inside Google, LinkedIn and Meta ad accounts across B2B industries.
- Postgraduate in strategic digital marketing from one of India’s leading business schools.
- Asks to speak to your sales team before touching a single campaign.
The builder
Owns the site, the code and the tracking
- Builds the websites and landing pages every campaign runs on.
- Connects ad clicks to your CRM, so each lead can be traced to the keyword or ad that brought it.
- Treats a slow landing page as the most expensive ad you’ll ever run.
The designer
Owns how every page looks and feels
- Brings UI/UX design and consumer behaviour together: why people click, hesitate and buy.
- Designs landing pages and forms around how buyers actually decide.
- The youngest of the three, and usually the first to spot why a page isn’t converting.
Small on purpose: no account managers passing messages along, and no hand-off to juniors after the first call.
Questions about B2B lead generation
What does a B2B lead generation agency do?
It finds and attracts businesses likely to buy what you sell, and turns their interest into enquiries your sales team can follow up. That usually means a mix of paid ads, search and content, plus the tracking to know which enquiries became real opportunities.
How is this different from a general digital marketing agency?
We only work on B2B lead generation, and we judge every channel by qualified leads and meetings rather than clicks, traffic or raw lead volume. If a cheaper lead source brings in people who never buy, we cut it.
How long before we see results?
Paid campaigns usually produce leads within the first few weeks, but B2B sales cycles mean a reliable read on lead quality takes two to three months. SEO and GEO take longer, typically several months before they bring steady enquiries.
What is GEO, and do B2B companies need it?
GEO, or generative engine optimization, is the work of making your business easy for AI tools like ChatGPT, Gemini and Perplexity to understand, trust and mention. More B2B buyers now ask these tools for vendor shortlists, so it matters most for companies in competitive categories. It builds on good SEO rather than replacing it.
Do you also build personal brands for founders?
Yes. We run founder branding across LinkedIn, guest articles in industry publications, a founder blog on your site, and podcast and media mentions. It works best alongside lead generation, because buyers who already know the founder convert to meetings more easily.
How much ad budget do we need?
It depends on your market and deal size. LinkedIn clicks cost more than Google’s, so small budgets often struggle to produce enough data. The audit will tell you honestly whether your budget is enough to test properly, or whether SEO should come first.
What do you need from us to start?
Access to your ad accounts, analytics and CRM, and around 30 minutes with whoever handles sales, so we understand what a good lead looks like for you.
Do you work with companies outside India?
Yes. We work with B2B teams in India and internationally, fully remote.
From the blog
Practical guides on B2B lead generation, from the work we do in real ad accounts, websites and CRMs.
View all articles
How to get your B2B company recommended by ChatGPT and AI search
More B2B buyers ask AI tools for a shortlist before talking to suppliers. Five practical steps to get named, and how to measure it honestly.
Read the article
LinkedIn Lead Gen Forms vs landing pages: which brings better B2B leads?
Lead Gen Forms bring volume; landing pages bring intent. How each behaves, when each wins, and how to run a fair test judged by qualified pipeline.
Read the article
Offline conversion import for B2B Google Ads: teach Google which leads are worth it
Bidding on form fills teaches Google to find cheap, low-quality leads. Here’s how to send qualified leads and deals back from your CRM, and what changed with enhanced conversions for leads.
Read the articleFind out where your pipeline is leaking
Book a free pipeline audit. You get a written summary of what to fix first, whether or not we work together.
- Emailcontact@marketingninza.com
- Phone+91 70294 41319
- OfficeLaxminarayan Apartment, Kolkata 700093